Local Hybrid Newspapers Typology: Three Cases From Radar Media Group Members In Indonesia

The survival of print media in the internet and social era is increasingly threatened, especially with increase paper prices shift advertisers to online media. One common strategy that newspapers adopt establish an version newspaper and, accordingly, become a hybrid newspaper. This explores how three local Indonesia reacted challenges digitalization different market structures: monopolistic, duopoly, oligopoly. We see this as form behavior dealing structures formulated structure-conduct-performance (SCP) paradigm. analysis attempts find typology based on interrelated components SCP. data study were obtained from interviews top management newspapers, accompanied by primary secondary literature studies. found practices responding their respective markets terms organizational structure, content, support channels, offline. It allows us formulate types mixed media: media, business Omni Strategy carried out gain profits improve employee welfare